Influence of Multisensory Gastronomic Experiences on Consumer Satisfaction: A Correlational Analysis in Fine Dining Restaurants
Abstract
Multisensory experiences have gained strategic relevance in contemporary gastronomy, especially in fine
dining restaurants focused on generating experiential value and competitive differentiation. The objective
of this research was to analyze the relationship between multisensory stimuli and consumer satisfaction in
fine dining restaurants. A quantitative research study with a correlational scope and a non-experimental
cross-sectional design was conducted. The sample consisted of 240 consumers from gourmet restaurants
located in Colombian tourist cities. The results revealed significant correlations between sensory
perception, emotional experience, and repurchase intention. A strong relationship was identified between visual
presentation of dishes and gastronomic satisfaction (r = 0.83), as well as between sound ambiance
and perceived service quality (r = 0.71). Likewise, the integration of olfactory and aesthetic stimuli
significantly increased consumers’ hedonic experiences. It is concluded that multisensory
gastronomic experiences constitute a determining factor in customer satisfaction and in the
construction of competitive advantages within the contemporary gastronomic sector.
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